Cookie Policy

1. Who we are

DriveGT is operated by:

Spartan Horse Media Ltd.

483 Green Lanes, London, United Kingdom, N13 4BS

Company Number: 14950881

VAT No: GB484 4080 80

For privacy or cookie questions:

info@drivegt.com

2. What are cookies?

Cookies are small text files and similar technologies stored on or accessed from your device when you visit DriveGT.

They help us:

• keep the platform working,
• remember your preferences,
• understand how DriveGT is used,
• improve performance,
• personalize certain experiences,
• deliver analytics and advertising features where enabled.

These rules also apply to similar technologies, not just traditional browser cookies. The ICO states that the same rules cover cookies and similar technologies used on websites, apps, smartphones, tablets, and other devices.

3. How we use cookies

DriveGT uses cookies and similar technologies in the following categories:

A. Strictly Necessary Cookies

These are required for the platform to work properly.

They may be used to:

• keep you logged in,
• remember secure sessions,
• protect against fraud and abuse,
• save core platform state,
• remember cookie choices,
• support essential security and load balancing.

These cookies are always active because the service cannot function correctly without them.

Toggle: Always On

B. Functional Cookies
These help DriveGT remember your choices and improve usability.
They may be used to:
remember interface preferences,
remember language or region,
remember certain viewing settings,
improve user experience across visits.

Toggle: On / Off

C. Analytics Cookies
These help us understand how members and visitors use DriveGT.
We use analytics tools including Google Analytics to understand:
page visits,
traffic sources,
device/browser patterns,
performance,
feature usage,
interaction with garages, cars, stories, and other parts of the platform.

Where analytics cookies are non-essential, we only use them when you consent. EU guidance states that analytics cookies generally require consent, and the ICO similarly requires consent for non-essential storage/access technologies.

Toggle: On / Off

D. Advertising / Marketing Cookies
These are used to support advertising, campaign measurement, audience matching, and related marketing activity.
They may be used to:
measure ad performance,
understand campaign effectiveness,
build audiences,
support retargeting or behavioural advertising through advertising partners.

Because these are non-essential, they must remain off unless the user chooses to enable them. EU guidance specifically notes that third-party behavioural advertising cookies require consent.

Toggle: On / Off

E. Geolocation / Location-Based Technologies
DriveGT may use location-related technologies where relevant to:
localize automotive market valuations,
show regional market signals,
show nearby events,
improve country/region-specific content,
support experience based on selected or approximate location.

This may rely on:
user-selected country or region,
IP-based approximate location,
device/browser-based location if explicitly permitted.

Where geolocation relies on non-essential storage/access or location permissions, it should only operate when enabled by the user. ICO guidance notes that consent is important where location data is used for value-added services and that users must be able to withdraw consent.

Toggle: On / Off

4. Our cookie preference model

DriveGT uses a toggle-based cookie preference system.

Users can choose:

• Strictly Necessary — Always On
• Functional — On / Off
• Analytics — On / Off
• Advertising / Marketing — On / Off
• Geolocation / Location-Based — On / Off

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Accept All
Reject Non-Essential
Customize Preferences

This should apply consistently across:
UK users
EU / EEA users
rest-of-world users

Using one global high-standard consent model keeps the product simpler and safer.

5. Regions: EU, UK, and Rest of World

DriveGT applies the same main cookie preference approach to users across the EU, the UK, and the rest of the world.

That means:

• strictly necessary cookies stay active,
• non-essential cookies remain off until the user enables them,
• users can manage preferences at any time.

This is the most consistent and privacy-protective approach for an international platform.

6. Cookies we may use

The exact cookies may change over time, but categories may include:

Strictly Necessary
session/authentication cookies
CSRF/security cookies
load-balancing cookies
cookie-preference cookies

Functional
UI preference cookies
theme/display preference cookies
country/region selection cookies
interface memory cookies

Analytics
Google Analytics cookies
internal product measurement cookies
performance monitoring cookies

Advertising / Marketing
advertising audience cookies
campaign attribution cookies
retargeting cookies
third-party ad platform cookies

Geolocation
region/country preference storage
location-consent state
optional device/browser location usage tied to permissions

7. Google Analytics

DriveGT uses Google Analytics to better understand usage and improve the platform.

Google Analytics may collect information such as:

• pages viewed,
• time on page,
• referral sources,
• device/browser data,
• approximate region,
• interactions with features.

Google Analytics cookies are treated by DriveGT as non-essential analytics cookies and are only enabled if the user turns Analytics On.

8. Advertising cookies

DriveGT uses advertising-related cookies only if the user enables Advertising / Marketing cookies.

These cookies may be set by DriveGT or by advertising / marketing partners and may be used to:

• understand ad effectiveness,
• limit repeated ad exposure,
• create audience insights,
• support relevant advertising and remarketing.

If Advertising / Marketing is Off, these cookies must not be set.

9. Geolocation

DriveGT may use location-based technologies to improve:

• local market valuation,
• events near you,
• regional content,
• country-specific data and insights.

If Geolocation is Off: optional location features should remain disabled, and only strictly necessary location-independent behavior should remain. If a browser or device requests location permission, the user remains in control and can refuse or withdraw that permission.

10. How to change your cookie settings

You can change your cookie preferences at any time by opening:

Cookie Settings

From there you can turn categories On or Off.

Your choices should apply prospectively and may require page refresh or feature reload to fully take effect.

You can also manage certain cookies through your browser or device settings, though disabling some cookies may affect platform performance or features.

11. Third-party services

Some cookies or similar technologies may be set or accessed by trusted third parties that support DriveGT, such as:

• analytics providers,
• advertising platforms,
• infrastructure and hosting tools,
• embedded content or media tools,
• location or mapping tools where relevant.

Where third-party technologies are non-essential, they are only enabled if the relevant category is switched On.

12. How long cookies remain

Some cookies last only during your session. Others remain for a fixed period so your settings and preferences can be remembered across visits.

Retention periods vary depending on the specific cookie and its purpose.

13. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect:

• legal changes,
• product changes,
• provider changes,
• cookie category changes,
• analytics or advertising updates.

The latest version will always be available on DriveGT.

14. Contact

If you have any questions about our use of cookies or similar technologies, contact:

Spartan Horse Media Ltd.

483 Green Lanes, London, United Kingdom, N13 4BS

Email: info@drivegt.com

Suggested toggle labels for your UI

Use these exact labels:

• Strictly Necessary — Always On
• Functional — On / Off
• Analytics — On / Off
• Advertising & Marketing — On / Off
• Geolocation — On / Off

Suggested short descriptions for the toggle panel

Strictly Necessary
Required for login, security, and core platform functions.

Functional
Remembers your preferences and improves your experience.

Analytics
Helps us understand how DriveGT is used and improve performance.

Advertising & Marketing
Supports advertising, audience measurement, and campaign performance.

Geolocation
Uses your location or selected region for local market data and nearby events.

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We use cookies and similar technologies to keep DriveGT secure, improve performance, understand usage, support advertising, and localize your experience. You can accept all cookies, reject non-essential cookies, or manage your preferences.